Wednesday, June 27, 2012

Marketing Green Technology

    In the May 21 Issue of Chemical and Engineering News, OH reports that the US is promoting export of green technology.
    The EPA and Commerce Department have joined to reveal a plan to promote the export of environment related technology, products, and services, in partnership with 2 trade associations.
    The main problem with green technology is that it generally comes at a higher cost than standard technology, which reduces its sales appeal. Because of this, I suggest this is another boondoggle operation. If someone takes the time to follow it, I have little doubt that after two years, it will be found that the revenues gained from sale of green technology will be considerably less than spent on the promotion.

No comments:

Post a Comment